Why drama based, experiential training is the most effective training method
Very simply there are three ways of getting training messages across. Being told the concept, idea or method. Being told and shown the concept, idea or method. Being told, shown and experiencing the concept, idea or method.
The question must be asked which out of the three has the most impact with delegates? Which resonates most, and crucially which training method actually stays with them the longest.
A famous study first initiated by IBM in America and then later replicated in the UK by the Post Office set out to compare and contrast all three methods of training to find which was the most effective.
In this study a group of people, from all levels in the organisation, were divided randomly into three subgroups. Each group was taught something quite simple, (the same thing), using the three different approaches. The results are as shown:
The results speak for themselves. What is most striking is how dramatically recall declines when people are only told something. Clearly the method which works best is being told, shown and experienced.
The key to the drama based training rpft practise, is getting people to actually experience the concept, idea, model or method that the session is about. ‘Doing is at the heart of every method we use – whether it’s role play, forum or simulation. People learn best and retain ideas longer when they actually experience them. That is where our expertise lies and that is why we are committed to drama based training and experiential learning.